One of the major problems in eCommerce platforms is that a huge percentage of customers adds products in their carts but do not go through with the purchase process. There are a number of different reasons due to which customers follow this behaviour and it is highly important for businesses to identify these problems and rectify them as soon as possible as this can be a source of significant loss of business for them. Therefore, below we have discussed some of the major reasons due to which customers abandon their purchase process and we recommend customers to ensure that these problems do not exist in their online purchase process.
- Requiring people to create an account: It is one of the biggest reasons why people do not complete purchase decisions as they are not motivated enough to create an account on a website just to purchase a product. Most people tend to look for those options where they do not have to create an account and can complete their purchase without this requirement.
- Multiple steps in the process: Most customers prefer single-step purchase process and in case they have to go through multiple steps by clicking, “next” then they will be most likely to abandon the purchase and look for those options where they can purchase product in a more convenient manner. It is, therefore, important for businesses to introduce one-step purchase process on their website with the help of which people will be able to purchase a product in the most convenient manner.
- Limited payment options: There should be a significant number of payment options available on the website with the help of which people can pay for the service. In case there are only limited payment, options available then most customers won’t be able to purchase the product since everyone has different preference for these options.
- The requirement to pay online: Many people do not feel secure while making online payments and they prefer cash on delivery method. Therefore, for domestic deliveries, businesses to introduce cash on delivery option which will significantly increase their chances of selling their products.
Digital tool is the leading website development and eCommerce website development company in the world. We are based in Chicago USA. We offer standard services to our clients and we can make an investigation of the purchase process of an eCommerce website and optimise it in order to help businesses increase their revenues. Therefore, in case you need our services in this regard then please contact us through our contact number or contact form available at our website.